<p>Concentric Communications and Bank of America were working on creative ideas to showcase a new trading service.</p> <p>When they approached Marlyn Productions, Inc. there was a concept and a developing design. Working hand in hand with the creative director and designer we started on a journey that ended after one of the rainiest load outs I can remember.</p> <p>We had 36 hours to build and load in the interactive Zero Zone. The venue &#8211; Bryant Park a jewel of the <span class="caps">NYC</span> park system. The structure &#8211; a 40’ x 80’ free standing transparent exhibit where part of the architecture were columns of <span class="caps">LED</span> walls. The secret &#8211; 2 21’ $0 signs located on either side of the structure that needed to be erected over night so no one would see them until the launch.</p> <p>Taking every extra precaution to preserve the beauty of the park while working on a tight budget, we commenced construction. 36 hours later a free standing exhibit space that “sprang up like a mushroom” was opened to the public.</p> <ul> <li><a href="http://www.exhibitoronline.com/corpevent/summer07/boa.asp">For more info</a></li> </ul> 2009-02-06T17:39:18+00:00 6

BOA Zero Zone

115 9 1 25 2009-03-17T21:00:20+00:00